Brands that have crossed my path
Featured projects
Purpose and results-oriented design
A selection of projects that show how I apply UX, design systems, and branding to create experiences that generate real value.
A little bit about my career
I have been working in the creative field since 2009 and, over the course of 16 years, I have built a versatile career ranging from graphic design to UX Design, collaborating with major brands and developing projects that combine strategy, aesthetics, and experience. Today, I am responsible for the design system and branding of the Sistema Comércio (CNC, Federations, Business Unions, Sesc, and Senac), in addition to having participated in initiatives such as the restructuring of the Commerce Portal, the creation of internal process systems, and the development of event registration platforms, always with a focus on building complete experiences that connect the digital and the physical and generate real value for people.
+16 years of experience, from graphic design to UX
Focus on complete experiences
Leadership of the CNC design system
Experience
UX Designer
Graphic Designer
Graphic Designer
Graphic Design Intern
Skills
UX & Research
User research, interviews, usability testing, journey mapping, personas, service blueprint, heuristic analysis.
UI & Design System
Design system management, brand guidelines, prototyping, accessibility, responsiveness.
Branding & Strategy
Visual identity, branding for complex systems, cross-channel consistency (digital + offline), visual communication.
Management & Collaboration
Facilitation of workshops, leadership of working groups (GTs), multidisciplinary collaboration (IT, marketing, events).
Tools
Figma, Framer, Marvel, Maze, Illustrator, Photoshop, InDesign, Word, Power Point, Microsoft Forms, Google Forms, Google Analytics, Actio.
What do they say about me
Collaborations that inspire trust
A bit of what colleagues and partners say about my way of working, my dedication, and the way I contribute to transforming ideas into consistent and collaborative experiences.
Open to new projects
Let's go
talk?









