Carol Silveira Hero Header BG

Hi, I am Ana Carolina Silveira!

Drawing

experiences

that connect

people and brands

Carol Silveira Hero Header BG

Hi, I am Ana Carolina Silveira!

Drawing

experiences

that connect

people and
brands

Carol Silveira Hero Header BG

Hi, I am Ana Carolina Silveira!

Drawing

experiences

that connect

people and brands

Brands that have crossed my path

Featured projects

Purpose and results-oriented design

A selection of projects that show how I apply UX, design systems, and branding to create experiences that generate real value.

2025

Internal processes, now simpler.

UX

Internal Product

2023

Restructuring of the institutional website.

UX/UI

Redesign

A little bit about my career

From creation to UX,

a journey

of constant evolution

From creation to UX,
a journey
of constant evolution

From creation to UX, a journey

of constant evolution

I have been working in the creative field since 2009 and, over the course of 16 years, I have built a versatile career ranging from graphic design to UX Design, collaborating with major brands and developing projects that combine strategy, aesthetics, and experience. Today, I am responsible for the design system and branding of the Sistema Comércio (CNC, Federations, Business Unions, Sesc, and Senac), in addition to having participated in initiatives such as the restructuring of the Commerce Portal, the creation of internal process systems, and the development of event registration platforms, always with a focus on building complete experiences that connect the digital and the physical and generate real value for people.

+16 years of experience, from graphic design to UX

Focus on complete experiences

UX Speaker at

2 national events

UX speaker at 2 national events

Leadership of the CNC design system

Experience

UX Designer

CNC

CNC

2023 - Present

2023 - Present

Graphic Designer

CNC

CNC

2014 - 2023

2014 - 2023

Graphic Designer

Mil Mídias

Mil Mídias

2011 - 2012

2011 - 2012

Graphic Design Intern

Trama Criações

Trama Criações

2009 - 2011

2009 - 2011

Skills

UX & Research

User research, interviews, usability testing, journey mapping, personas, service blueprint, heuristic analysis.

UI & Design System

Design system management, brand guidelines, prototyping, accessibility, responsiveness.

Branding & Strategy

Visual identity, branding for complex systems, cross-channel consistency (digital + offline), visual communication.

Management & Collaboration

Facilitation of workshops, leadership of working groups (GTs), multidisciplinary collaboration (IT, marketing, events).

Tools

Figma, Framer, Marvel, Maze, Illustrator, Photoshop, InDesign, Word, Power Point, Microsoft Forms, Google Forms, Google Analytics, Actio.

What do they say about me

Collaborations that inspire trust

A bit of what colleagues and partners say about my way of working, my dedication, and the way I contribute to transforming ideas into consistent and collaborative experiences.

Open to new projects

Let's go

talk?

Want to talk about design or propose a project? Just call me.

Want to talk about design or propose a project?
Just call me.

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